Social Responsibility

At Safari Flies, we believe that our success is deeply intertwined with the well-being of the communities we operate in and the health of the environment. Our commitment to social responsibility drives every aspect of our business, from sustainable sourcing to empowering local communities. We strive to make a positive impact by promoting responsible business practices, preserving natural resources, and supporting those who help us create high-quality, handcrafted fishing flies.

Supporting Local Communities

Safari Flies proudly operates in both the United Kingdom and Kenya, with a special focus on empowering local communities in Kenya, where our products are meticulously hand-tied by skilled artisans. We provide fair wages, safe working conditions, and opportunities for skill development, enabling individuals to earn a sustainable income while contributing to the global fishing industry.

By choosing Safari Flies, you’re not just buying premium fishing products—you’re directly supporting livelihoods and helping us invest in community initiatives, such as education, healthcare, and training programs.

Sustainability & Environmental Responsibility

As a business rooted in nature, we are committed to preserving the ecosystems that make fishing possible. We take sustainability seriously by:

• Using Eco-Friendly Materials: Our fishing flies are crafted using high-quality, durable materials designed to last, reducing waste and promoting responsible angling.
• Promoting Catch-and-Release Practices: We encourage responsible fishing practices, such as catch-and-release, to help maintain healthy fish populations and protect aquatic habitats.
• Reducing Waste: We minimise waste in our production processes and packaging, ensuring that we do our part to reduce our environmental footprint.

Our goal is to contribute to a cleaner, greener planet while offering products that enhance your fishing experience.

Ethical Business Practices

We are committed to operating with integrity, transparency, and fairness. Our ethical business practices include:

• Fair Trade: Ensuring fair wages and safe working conditions for all employees and partners.
• Diversity & Inclusion: Promoting an inclusive work environment where everyone feels valued, regardless of background or gender.
• Customer-Centric Approach: We listen to our customers and continuously strive to improve our products and services while maintaining ethical practices throughout our operations.

Our Commitment to Giving Back

Safari Flies is dedicated to giving back to the communities that support us. We regularly contribute to local initiatives focused on education, environmental conservation, and healthcare. By partnering with local organisations and global NGOs, we aim to create a lasting impact on both people and the planet.

Join Us in Making a Difference

When you choose Safari Flies, you’re not just investing in premium fishing flies—you’re supporting a business committed to social responsibility, sustainability, and community development. Together, we can promote responsible fishing, preserve natural habitats, and uplift local communities around the world.

If you’d like to learn more about our social responsibility initiatives or get involved, please contact us at info@safariflies.com. We welcome your feedback, ideas, and support in building a better future for all.